I often talk about me and my partner and our regular day to day lives, because I know a lot of you are curious about what my life is like behind the episodes. The other day when we both went to this beautiful place in Delhi, Sunder Nursery, admiring the fabulousness of lush green trees in the middle of the summer. We halted at FabCafe and what followed was An Interesting Point of View!
So many things that we enjoy and can learn from, come free in life, like:The best coaching is for free — Like for Trauma work, I listen to Holistic Life Navigation, for doing deep work I listen to Cal Newport or Youtube Channel – Ryan Daniel Moran. Kurzgesagt and Access Consciousness
I don’t see any of them being scared that if:
- I keep giving, I will run out of content.
- People will steal my content and start selling.
- In my paid programs no one will show up because I am already giving so much in my free resources.
But then, a lot of people ask me about how I do business? And how do I create sales? They often want to know how I go about interacting with people. What do I tell them? How do I introduce my offer? And what exactly is the hook that I use to hook my audience? How do I convert?
And all that…
And my one single answer is: I give. I give everything away before time.
I believe in creating a transformation ‘way’ before my clients have paid.Because I look at all the benefits of working with them when they come from that space.They are informed. They feel safe. They already know how it feels to work with me. They are able to trust the process and are able to measure their own commitment.
I don’t have to build things from scratch, work on their issues, thought errors or dysfunctional habits.
Some of the work has already been done. Like people tell me that before they bought my program ATEPS, they had binged everything I produced.
Why does that happen? This happens because of their prior experience with me. They know what they have received and are here to experience that energy and safety. The moment selling comes into the picture people always start feeling unsafe. This is because of the collective experience of selling – Which is desperate, anxious energy of lack. So the antidote is generosity. If you make generosity the driving force behind your marketing, people will keep showing up again and again and that will allow them to form a bond with your offer at a way deeper level. It may take time for such conversions, like it takes time for a baby to fully form in the mother’s womb, but the bond begins with one cell embedded into the uterine cavity. And that is how post by post, solution by solution, content by content, with every single drop of it, the bond will grow and in the Long run your coaching business will have a solid foundation and a unique selling strategy: GENEROSITY
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