The word challenge has had a very different meaning for me right from childhood.
As a queer child, growing up in the 90s, I have been a huge fan of Rekha.
In fact, the first time I watched her movie, Khoon Bhari Maang, I was stunned.
There is a sequence where she is in like a dance challenge face off with the other villainous femme fatale, Sonu Walia — and Rekha literally burns the floor.
If you wanna watch that sequence, and have a sexy midweek dance, go to YouTube and type out: Main Haseena Ghazab Ki – Khoon Bhari Maang.
So, coming back to the word challenge. It’s always been about fun. And it’s always been about breaking out of socialised barriers, thinking and doing out of norms, dissolving the heck out of system based oppression.
This is the reason the moment I finished medicine, I quit it and went on to make a million dollars being a brown, queer person, living in India out of an industry that had no name — at least in this country: Coaching and Therapy.
And recently, inside my Lifetime Business and Money Coaching Program, ATEPS, we hosted a challenge. It was called #2Lin2Weeks. Which meant, everyone who participated were supposed to make upto Rs. 2 Lakhs ($2500 USD) in two weeks time.
The whole idea was to break out of this socialised concept that: in some industries making money is hard. That you need to have an audience. That the product has to make sense to the existing people. That no one buys healing and coaching at a high price.
And we busted all of those myths.
And in doing so, I went ahead and created a three part series with my students and clients who made the money. This episode part 01 hence is proof of the immense power of human thought. And the fact that we can create demand at will. It gets to be easy – for all of us.
ATEPS, my lifetime business and money coaching program, now has a new home. Check it out at www.drgauravdeka.co.in
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