I gave my students today their easiest and simplest 1 Crore a year plan. It was barely two lines. Way shorter than what I am explaining here.
I said, sign up clients for 6 months. Charge them INR 5 Lakhs. And serve them your 100% every single week. Give them results beyond your expectations. And take just 20 clients. 10 in the first 6 months 10 in the next.
That’s it.
20 Clients x INR 5 Lakhs = 1 Crore ($125k USD).
And I know, I get those eyeball-rolls all the time. So, don’t worry. People often think I am speaking from the future.
But here’s the math and the un-math both.
First the un-math: I absolutely hate telling people to pay me for my time. Simply because I am bloody good at what I do. I have done it for ten years and in those years I have mastered what people cannot in fifty years.
So yes, I charge for the result I guarantee, not for the time I give my clients. I problem solve and I charge.
And I teach my students exactly that.
Which is why, you must never calculate the value you are offering your clients as per session or per hour.
When people ask me: if I charge INR 5 Lakhs for 6 months, meaning 24 sessions (one session a week), it will then be INR 21k per session!
And that’s where I stop them and ask them to GIVE UP session wise math. It’s useless. My client often reach their goal by the 8th session. And then, I simply ask them: let’s bring things to the table now that you didn’t think existed when you first signed up imagining that it’s going to take the whole of 6 months to resolve. Basically, now that the problem is solved, let’s work on future goals.
Now the math: I used to charge 21k per session in 2019. I wasn’t a biz coach then. I was a regression therapist, helping people with any and every problem through the lens of childhood and intergenerational trauma work and family constellation. So, even if some of you, despite reading this email multiple times, will calculate session wise, I am still asking you to quote a price that is like 4 years old (and in a few months, five). Minus the INFLATION.
It’s that simple. The model is bullet proof. I am telling you. You don’t need group programs, you don’t need a social media manager, you don’t need a website, you don’t even need to exist on Instagram.
20 Clients. One year. Serving your ass off. One F*cking Crore.
And now that you have the model ready, what else could get in the way?
The answer is: your own mind.
What you believe about this model. What you believe about yourself and your skills as a coach. And what you believe about your clients.
In this episode I give you all the necessary reasons, tools and the coaching your brain would need to make this model a blazing success.
Enjoy Listening. And apply the learnings right away.
ATEPS now has a new home. Check it out at http://www.drgauravdeka.co.in
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