I will tell you a truth: We are born Sellers. Right from our childhood, we inherently know how to sell. A child sells by asking its parent something like this: if I finish homework now, would you let me go and play by evening?
A wife sells by asking her husband: okay, I am ready to cook dinner for your friends this weekend, but next weekend you'll have to take me out for dinner and a movie, done?
A husband sells his wife the thought: I'll be late these days darling, please bear with it. I promise I'll make it up to you. I've booked a beautiful villa for both of us for next month. We'll spend the whole long weekend there.
What I am trying to say is: we are selling non-monetary stuff all the time. What we are getting in return may also be non-monetary.
Schools sell us a dream future and demands our attention and focus in exchange. Colleges and Universities sell us the importance of a degree and demands our commitment to the institution and education for 4-5 years. Jobs sell us the idea of secure income and in exchange asks us for 7-8 hours of our lives every single day.
So, I don't see the point when we make such a fuss about selling. Why does it need to be uncivil, shameful, or dishonourable when it comes to selling for money?
In this episode, I break it down for you, why selling matters. And why selling coaching matters even more. Because we collectively need to shift our lens around selling.
Reason being: if we don't sell, we don't make an offer. When we don't make an offer, the person who is desperately in need of coaching and healing in this moment doesn't get it. Their lives remain unhealed and untransformed. When we make the act of selling about our shame, our hesitation and our limitation, we don't realise we are being deeply selfish. We do not consider how everyone in the world is in need of it at the moment. How would you feel if you yourself were going through an emotional pain and there was no one to talk to? Infact, let's say you call up a therapist or a coach because you know they can resolve your issue, and they refuse to sell?
Listen to this episode to know why I think selling as coach is a huge responsibility and one mustn't shy away from it.
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