In today’s deeply reflective and transformative episode, I’m pulling back the curtain on the seductive myth of scaling too soon. So many coaches are obsessed with launching group programs—chasing numbers, applause, and the illusion of freedom. But scaling doesn’t save you. It amplifies everything you haven’t healed. If you’re wondering why your group program dreams aren’t taking off—or why they

In this deeply personal and transformative episode, Dr. Gaurav Deka unpacks a truth most coaches overlook: the journey to becoming fully booked starts when you have nothing left but yourself. This is not a conversation about strategies or tactics. It is an intimate exploration of identity, resilience, and the art of claiming your place in the world. Through powerful storytelling—beginning with

Welcome to an enlightening journey through the evolution of marketing in the coaching industry, where I, Dr. Gaurav Deka, delve deep into how marketing strategies must transform as you scale your coaching business from the initial ₹5 lakhs, through ₹25 lakhs, and beyond the ₹1 crore mark. This episode is crafted for coaches at all stages, offering bespoke strategies that

In this episode, Dr. Gaurav Deka dives deep into the pitfalls of building a coaching business on surface-level tactics and platform-specific trends. Using recent changes in social media as a metaphor, he explains why most coaches end up feeling stuck, exhausted, and unable to create sustainable results. This episode is a call to shift focus—to invest in timeless, transformative skills

In this value-packed episode, Dr. Gaurav Deka dives deep into the three essential things you need to dominate the coaching market in 2025. As the coaching industry grows exponentially, with countless webinars, masterclasses, and digital resources springing up every minute, the question is: How do you stand out? Gaurav breaks it down into three transformational insights: 1. Depth of Value:

This Episode is one of the most powerful revelations on the FIVE MOST IMPORTANT Roadblocks that you can experience in your selling process, which may feel that it’s happening to you because of your process or technique, but it’s actually happening because of your self concept. And how can you solve for it. So that you can have endless cash

What exactly is the Dharma of a Coach? Well, dharma simply means being in our own true nature. And letting that become our duty. And then, moving forward letting that sense of duty turn into action that creates a ripple effect in people’s lives. That’s how Dharma creates Contribution. In this episode I am going to reveal to you, what

What distinguishes an Entrepreneurial brain from a non-entrepreneurial brain is this sentence: I'll figure it out. It's the zeal to learn, absorb, integrate and APPLY as fast as possible. It's the attitude of “it's okay to be not perfect, I just have to start.” And Priyanka Panday is a Living Embodiment of that. She joined my month long training “Basic

We often confuse these two: Coaching Skills and Business Skills. Many of us wonder, being a good coach, having a certification, knowing multiple modalities is enough to have a flourishing, sustainable business. We assume, clients will keep appearing and coming to us by themselves and we simply have to get better and better at our coaching skills. Some of us

Nancy Nayak is a force of nature. She is someone who I am amazed at everytime I meet her, speak to her. She went from being a NON-Coach, a corporate job holder to being a Fully Booked Coach, having a coaching business of her own making multiples of lakhs.  Nancy first joined ATEPS in the January of 2023. She was

I went on a 6 months journey to find out what my business stands for me. And how can I relate to my business in way that allows me to choose the joy, the lightness of life and break all rules that I was ever programmed with. Listen to this podcast episode to learn how I did it. And how

Today's episode actually transpired in my head by an incredible experienced I had in the parking lot of a mall. Yes! That is true. And it almost came like an epiphany that blew my freakin' mind. Which is why I began to wonder what if God/Source Energy/Divine (whatever you call it) did not CREATE multiple parallel realities but simply created

Today's Episode is a FACEBOOK LIVE that I did inside my Private ATEPS community and it blew people's minds. Following that, I took the video and shared it with my TELEGRAM Channel Members (if you haven't joined it yet, do so immediately by clicking the link below). And then it radically changed people's view points about their own offers. It

Continuing from the last episode (Ep:71) where I shared Five Words I'd like to carry to 2024, in today's episode, I am sharing Five Words that I will be leaving behind and I pledge not to believe in them, utter them or use them in my life and business 2024 onwards. This is the first podcast episode of this year

2023 was a year of real brain+spirit cleansing. The only way I can describe how I feel about my business and myself at the end of the year is: I feel lean and clean. LOL. But then, in all seriousness, I dug out FIVE important words that I learned and experienced in this whole year, and that which I would

I will tell you a truth: We are born Sellers. Right from our childhood, we inherently know how to sell. A child sells by asking its parent something like this: if I finish homework now, would you let me go and play by evening? A wife sells by asking her husband: okay, I am ready to cook dinner for your

In this episode I bring to you THREE of the most difficult experiences I go through in winters. My OCD. My Depression. And a constant flux of my soul between meaning and non meaning. It is an often a notion that just because one is successful and is a coach, they may have ABSOLUTE clarity of mind and brain. They

I gave my students today their easiest and simplest 1 Crore a year plan. It was barely two lines. Way shorter than what I am explaining here. I said, sign up clients for 6 months. Charge them INR 5 Lakhs. And serve them your 100% every single week. Give them results beyond your expectations. And take just 20 clients. 10

I have been coaching inside my weeklong coaching container on telegram app, and this has been the most incredible week. We’ve been talking all about making offers and showing up in our truth. Basically, we’re having a blast. And there's ONE QUESTION that's been coming up again and again in different forms. Which is one of my favourites actually. Which

I have a strong reason why I do not like to make THINGS outside my body and brain responsible for making me the money.  For example, I was coaching a client inside ATEPS the other day. And I noticed how — like many of us — we give away the power to the content, to the audience, to the traction. 

The brain's job is to give us BS. Anything that seems uncomfortable or unfamiliar, the brain will simply try to dissuade us from that. That is why, in times of unfavourable circumstances – it tells us things like: This can't work out. It's going to be difficult. There is no money coming in this month. Things will be slower this

I have this line inside ATEPS that I keep repeating to my students all the time. It's called Other People's Thoughts Come from Other People's Brains. However, it took me a lot of time to truly believe that “other people's thoughts cannot impact my business.” I used to feel that people leaving, they unfollowing or unsubscribing can somehow negatively impact

People will hate you for the money you make. They will dislike you for demanding. It will trigger them to see you thrive and embrace 100% of yourself — exactly as you are.  But let’s ask: do people really hate us? I mean, to hate someone, to dislike them or to shame them for their expression, wealth, or their way

Recently, I asked a question inside ATEPS. It was: how do you look at something you desire and you want to buy? Do you look at it as an expense that you will have to spend your money on and you start worrying how will you cover it, or do you look at it as an opportunity to create and

We have the hardest time when we have to choose between the Money that we are making and the Life that awaits us outside “what brings that money.” I always tell coaches who’ve transitioned into their coaching career from a corporate job, that this is NEVER EVER going to be the same. Here, you don’t get to have a fixed

In a world where we struggle so much to hold on to one single socialised identity, while desiring something completely different in life, my student and client Nikki Deora comes up with the most delectable story and the freshest perspectives.  In this episode of You Are Money Podcast, Nikki talks about her journey of coaching, juggling between her social media identity of being a

Is it possible to make Rs. 9 Lakhs ($110000 USD) in a SINGLE Consult Call? We often assume that to make that kind of money it would either take us a super large audience or maybe a lot of different offers or perhaps months (for some, maybe years). But that doesn’t have to be true for coaches inside ATEPS. Because

June was the biggest revenue month for me in the year 2023. And therefore, we went out partying last night. But that's not what this podcast episode is about (well, I do talk about which restaurant we went. WINK! WINK!). This episode is about SEVEN POWERFUL business lessons I learned from selling multiple offers in June. Especially the offer of

Some of us are like my Ex. We are just not willing to commit. We suffer from something that I call as The Shiny Object Syndrome. Which is exactly why we feel what we have is never enough and therefore there is something magical out there that I do not have access to currently, that I must possess in order

We waste so much of our time thinking what the right price is. Whether or not if we should charge a certain price. If people will pay? Or what if they shame us, say something caustic or make fun of us? And the thing is all of that is possible. It's possible and it happens: people do make fun of

And here we are with part 03 (final instalment) of our first money challenge inside ATEPS called #2Lin2Weeks which is making Rs.2 Lakhs in 2 Weeks. It was insane the way the energy shifted for all of us. Something we could not believe earlier is a reality now. Each one of us went ahead full throttle to make the money.

And here we are with part 02 of our first money challenge inside ATEPS called #2Lin2Weeks which is making Rs.2 Lakhs in 2 Weeks. It was insane the way the energy shifted for all of us. Something we could not believe earlier is a reality now. Each one of us went ahead full throttle to make the money. Exactly as

The word challenge has had a very different meaning for me right from childhood.  As a queer child, growing up in the 90s, I have been a huge fan of Rekha. In fact, the first time I watched her movie, Khoon Bhari Maang, I was stunned.  There is a sequence where she is in like a dance challenge face off with the

This Episode is actually a super valuable Instagram Live I did in December 2022, just before I launched my three day training “How to Get a Fully Booked Practice,” (which now lives inside our ATEPS membership portal). This LIVE feels like a masterclass on How to Make an Irresistible Offer — which is exactly what I am going to teach

I meet several coaches, healers and therapists, inside as well as outside of ATEPS. I meet them on Instagram and Facebook and people write to me on my mailing list.  And there is always this question of enoughness.  Am I doing enough for my client? Am I providing them enough? Do I know enough to provide my client the necessary

We've been having a gala time inside ATEPS the whole of last week. And the reason: is an amazingly powerful challenge that we are running inside. It's called #2Lin2Weeks. It's about making INR 2 Lakhs ($2500 USD) in 2 Weeks. And in this episode, I am spilling the beans of how all of us are doing it. What kind of

In this episode I get together with my friend and colleague of several years, Suniti Barua and discuss our rendezvous with trauma work. After more than a decade of doing trauma work with thousands of clients, both of us have had this profound realisation that while other modalities and methods work and enhance human growth, things seem and feel incomplete

This episode is actually a talk from a Lecture Series called Suicide, Grief and Mourning People We Love, organised and invited by Manhattan College, New York. Presented by Dr. Roksana Badruddoja, Phd, MBA, Professor and Chair of Sociology, BIPOC Liberation Scholar | Inherited Family Trauma Liberation Therapist | Urban Shamanic-Akashic Practitioner. In this talk I talk about my journey with

ATEPS has been transforming and evolving the whole of last year and the more I spend time with the question: what is it truly contributing in the world, the more I get the answer: a trauma aware society and a collective nervous system that just knows regulation as much as it knows its reflexes. And in this light, we decided

For the longest time, I have tried to marry the world of trauma work to the world of business coaching. And even though it seemed easy in the beginning, it was quite tough for me to convey and speak the truth that While it is true that our brains are the seat of our business, That we need the sales

I know I have been away for long. And there is a reason to it. This reason is called The Sacred Pause. A divine movement of going into the depths of your truth and resting there, as long as your body & business asks you to. But today's episode isn't about that. I am thinking of covering it in the